John Elkins is global expert in payments, marketing and branding. He served as President of International Regions at First Data. Before that he was senior advisor at McKinsey & Company, and Chief Marketing Officer and Executive Vice President of Visa International, where he oversaw worldwide branding and advertising for one of the world’s most recognized brands. Before joining Visa, Mr. Elkins was founder, chairman and CEO of FutureBrand, a leading global brand consulting firm. John served on the United Nations Advisory Board for Inclusive Financial Services. John also serves on the board of several companies in the payment space, including Card Dynamics, Travelex, and RS2 Software PLC, as well as the marketing automation firm Elateral PLC. He holds a B.Ed. from the University of Exeter, England and an M.S. from the University of Oregon.